ADRIANA PEÑARANDA

Director of the Colombia Office
Lawyer
 
T +57 30 05875059

QUALIFICATIONS

Bachelor of Laws, Universidad Sergio Arboleda, Bogota (Colombia) 

Master in Intellectual Property (Magister Lvcentinvs), University of Alicante (Spain) 

Expert in Commercial Law, Universidad Pontificia Javeriana 

ADDITIONAL STUDIES

Currently studying a Master’s Degree in Corporate Innovation Management (subjects completed, preparing thesis), Universidad Externado de Colombia. 

PROFESSIONAL AWARDS

Featured in IAM Patent 1000 (2020-2022-2023-2024).
Featured in MIP (Managing Intellectual Property, 2020-2022).
Featured in WTR 1000 (World's Leading Trademark Professionals, 2023-2024).

LANGUAGES

Spanish, English, French.

EXPERIENCE

PROFESSIONAL

Adriana has extensive professional experience, having worked in Colombia at two specialised firms. She worked as an intern at H&A in 2011, subsequently returning to Colombia and joining an important Colombian firm to head the department entrusted with the development of competitive strategies for the protection of patents and international trademarks, the preparation of legal concepts and replying to objections raised by the Trademark and Patent Offices of other countries, as well as the negotiation and signing of Distribution Contracts, Licence and Franchise Agreements, inter alia, for the establishment of new national and international businesses. 

 She has continued her career in different firms and organisations, focused on Industrial and Intellectual Property, and she arrives directly from the Department of Innovation of the Pontificia Universidad Javeriana, where she was entrusted with defining the process for protecting the intellectual property and managing the know-how and innovation arising internally from within the university, which means that she has been involved in the different aspects and strategies related to the protection of intangible assets. 

 Adriana is Secretary of the Intellectual Property Commission of the International Chamber of Commerce, Colombia Chapter. 

TEACHING

Adriana is a lecturer and teacher in the field of Industrial and Intellectual Property. She has imparted the on-line seminar “Managing Knowledge and Intellectual Property”, at the Bogota Chamber of Commerce, with which she collaborated by giving talks in Industrial and Intellectual Property. In these same fields she has collaborated with the Chamber of Commerce of Bucaramanga.

She collaborates by imparting courses and classes in the different universities, such as the Universidad del Rosario, in Bogota, the Universidad Pedagógica y Tecnológica (UPTC), in Sogamoso, the Pontificia Universidad Javeriana and the Visión OTRI of the Universidad de la Sabana, in Bogota.

«Honeste vivere, alterum non laedere, suum cuique tribuere.»

Adriana Peñaranda / News