Alfonso joined H&A in 2012 and became a partner of the firm in 2022.
His international involvement with various IP organizations (such as INTA, IPO and AIPPI), has made him the firm's go-to person when it comes to international IP protection strategies, with a particular focus on North and Latin America.
As an European lawyer with experience in substantive trademark matters, both at European and national level in Spain, he has also developed an in-depth knowledge of North and Latin American law and practice.
He advises several digital content creators, the so called "influencers", as well as several start-ups and SMEs in Spain, getting involved in their national and international trademark protection strategies.