Director of Valencia Office
Marketing Director
T +34 96 3511213


Graduate in Marketing and Trade Management, Higher School of Marketing Studies (ESEM) (1998).

Intensive course on Community trade marks, Valencia Bar Association (1996).

Course on “The Community System of Trade Marks”, OHIM and Alicante University (2000).



Spanish, English.


Francisco Villalonga began his working life with a local insurance company, where he started out in administration and soon created and directed the commercial department. He then worked in the organization of a well-known Valencia-located trade fair.

Francisco joined Herrero & Asociados in 1990 and has been working in Intellectual Property, performing mostly functions of management and client relations, but also IP-related consultancy services and portfolio advice, pre-lawsuit work for IP conflicts, trade mark availability searches and prior-art searches.

Numerous conferences/symposiums on Business and Intellectual Property hosted by the Institute of Small and Medium Size Valencian Businesses IMPIVA as well as by the Valencia Chamber of Commerce, the Fundación de Estudios Bursátiles and other organizations.

In 2003 he became a partner and took over the direction of our office in Valencia, where he now organizes and manages the office, apart from staying in touch with clients and promoting our firm’s services.

«Doing things well is usually profitable, but doing them wrong, may be very expensive.»